As one of usually a handful of womanlike singers on the British Asian song scene, the actuality which Veronica stays a recording artist after scarcely 10 years in the commercial operation is an feat in itself. But is presence sufficient of a reason to extol a performer? Surely an determined artist should be means to suggest their fans something uninformed and sparkling each once in a while.

Sadly, uninformed and sparkling have been dual adjectives which cannot be used to report Veronica’s ultimate album, Rush. It might suggest a set of eleven mint songs, but in conditions of receptive to advice it’s old hat. The staleness is reduction to do with Veronica’s vocals and some-more to do with her long-time co-operator Rishi Rich. As the writer and beautiful smarts at the back of Rush, it’s his miss of aptitude which creates Veronica’s ultimate bid cook instead of sizzle.

Rich’s faith on customary bhangra and RnB beats reflects in all from the opening to shutting numbers. Mediocre at best, bad Veronica’s wispy vocals onslaught to browbeat the powerful rhythms in many of the songs. She is impressed in piece for one person numbers similar to Addicted and Pehla Pyar, and sounds antiquated in Gal Sun, a series true out of the Rishi Rich/Jay Sean/Juggy D days of old-school civic bhangra.

Even collaborations with Hunterz, on Manja Soniya and Meri Jaan, and a hook-up with easterly London MC Mumzy destroy to give Veronica a lift. It’s usually in the familiar title-track which Rich allows her to emanate any arrange of stroke of her own.

A ŕ la mode refurbish on the Nazia Hassan 80s classic, Disco Diwane, should have been an preferred series for Veronica. Instead it falls prosaic as the songstress fails to give it an resourceful twist. M.I.A.’s smart-alecky refurbish of Bappi Lahiri’s Jimmy from the movie Disco Dancer is a budding e.g. of how to reinvent and supplement a personal signature to a desi classic. Rich, take note.

Sounding all a bit samey, you get the feeling which Veronica has been left saddled with a pick up of songs which might have been dictated for a Bollywood soundtrack or Indi-pop album, but unfortunately rejected. Rich might have remixed cocktail icons similar to Britney and Craig David, and helped launch the careers of Jay Sean, Juggy D and H Dhami, but with Veronica he has longed for a trick.

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